A few hours before the starting whistle of the world’s most important sporting event, Nike remembers the words of Ayrton Senna. In the video “Get there,” the voice of one of the greatest F1 drivers of all time describes the road to victory, which is always brimming with difficulties to overcome.
The 30-second video was created to inspire all Brazilians, especially athletes of all ages and proficiency levels, and to encourage them to always dream, persevere, believe and take risks, with the conviction that there is a way to reach their objective.
“Get there” is part of the Dare to be Brazilian campaign released on November of 2013.
https://vimeo.com/121290455